Web Survey Bibliography
In recent years, the Internet has been transformed from a Web surfer’s paradise to the world’s business district. Today, for much of the world’s working population, the Web is now associated with getting their job done. Checking e-mail has become somewhat of a chore, and due to the e-mail volume most people now receive, it has to be done daily, if not hourly, and it takes a lot of time. Rather than strolling leisurely through cyberspace, happily taking surveys to which they are invited, survey respondents have begun to be more selective and it is even more challenging to attract and retain panel respondents and keep high levels of respondent cooperation. So, as it becomes harder and harder to stand out as a compelling choice for consumers online, market researchers are scrambling to make surveys more appealing, adding one glitzy feature after another to entice consumers to devote a few minutes of their valuable and limited time to their online surveys. In fact, market researchers rely on people to volunteer their time for little to no compensation, amidst a myriad of other online digital distractions. The result? We’re entering a new era of market research. Marketing research professionals understand that they need to provide a “value proposition” beyond the traditional survey and the traditional online research panel to cut through the clutter and engage survey respondents. Moving beyond the panel, there are other types of respondents – individuals who would be willing to take an online survey, but may not be willing to join a marketing research panel. Greenfield Online is offering market researchers broader access to alternate respondent sources by tapping into a rich base of consumers willing to participate in online surveys and introduced Real-Time Sampling™. Real-Time Sampling™ (RTS) expands the respondent access capability by reaching out in real-time to potential survey takers who may not choose to join an online panel. These respondents are recruited via a Global Survey Network of pre-recruited partners and interested respondents are screened provided with a relevant survey opportunity assigned by a proprietary Survey Router. This Survey Router intelligently assigns respondents to relevant surveys based on demographic data. Further, the Survey Router synthesizes multiple sample and recruitment sources to ensure high-quality data.
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Web survey bibliography - Marketing/business (336)
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- The reparation of trust after negative feedback – the results of two online experiments among...; 2009; Utz, S.
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- The advisory panel on online public opinion survey quality - Final report June 4, 2008; 2008
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- An online panel as a platform for multi-disciplinary research; 2008; Scherpenzeel, A.
- Analytic implications of panel data quality; 2008; Harlow, B.
- Pavlov revisited; 2008; De Wulf, K., Friedman, M., Borggreve, B.
- Digital moms; 2008; Wilbur, C. Rimmer, L.
- Getting animated about emotion; 2008; Penn, D.
- Can online panels be truly global?; 2008; Shashkin, A. V.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- Testing the Effects of Multiple Manipulations on Print and Online Survey Response Rates: Lessons Learned...; 2008; Bachman, M., Vaccaro, D.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Utopia - a complete research management system; 2007; Brandwood, T.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Online marketing research; 2006; Miller, J.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.